How to optimize revenue in wound care?
A Chinese philosopher, Lao-Tzu, is given
credit for the quote ‘A journey of 1000 miles begins with a single step’, or
simply put, a change in revenue optimization begins with you—the single
step—accepting that the status quo must go. Before learning more about ways to
increase wound care revenue let us first take a brief look at insurance systems
and payments in America.
Basic overview of insurance systems and
payments in America
In general,
medical/health insurance coverage is provided by insurance providers such as
Humana, United Healthcare and Aetna. Individuals aged 65 years and older have
their health insurance covered by the Centers for Medicare and Medicaid
Services (CMS) through Medicare. Medicaid helps with medical costs for some
people with limited income. There are Medicare Administrative Contractors
(MACs) that process claims for Medicare Part A, Part B, Home Health and Hospice
and Durable Medical Equipment, Prosthetics, Orthotics and Supplies (DMEPOS)
claims. Most CMS wound care claims will be processed by a Part A/B or DME MAC.
Understanding
payer requirements is the key to enhancing revenue. If they are not known/met
you are significantly increasing the chance the claim will be rejected (have an
administrative or clinical error) or denied (deemed unpayable), resulting in
extra office processing costs of $25–65 or more per claim. Wound care revenue
optimisation involves understanding ‘write-offs’. If you accept assignment, the
difference between the billed and allowed amount is the write-off. Write-offs
that physicians, especially those in private practice, need to focus on are
those due to patients not paying, as well as write-offs due to a denied or
rejected claim not being reprocessed, as these are draining revenue from the
practice and reflect revenue the office can control.
Optimizing revenue through understanding
insurance payer requirements
To maximize the
posting of revenue it is important to understand that the main steps of revenue
cycle management (RCM) include scheduling, staff responsibilities, medical
record documentation, charge capture, coding, charge entry, claims
transmission, payment posting, denial management and working accounts
receivable.
Clinical tasks
associated with understanding payer requirements and maximizing revenue consist
of staff responsibilities and medical record documentation. Tasks performed by
the clinical team should be done by the most junior member who has the
training/qualifications to perform the task.
Revenue, as well
as your time, can be optimized by understanding payer medical
necessity/clinical requirements for the test, procedure, service or care you
feel the patient needs. Fortunately, major insurance payers have medical
necessity and clinical documentation requirements available to you. This
information is to be found on the payer websites under names such as clinical
policies or clinical bulletins. The CMS is divided into regions that process
claims through a MAC. CMS medical necessity and clinical requirements are
either National Coverage Determinations (NCDs) that apply to all states and
territories covered by CMS or through Local Coverage Determinations (LCDs)
which apply only to the states or territories that are covered by that MAC.
Some means of
maximizing revenue through key administrative strategies include:
- Staff responsibilities: performing 100% patient
eligibility checks
- Charge capture: ensuring every test, service or
procedure that is rendered is documented and that the charge capture sheet
is current
- Coding: having a backup plan in place so when primary
coder(s) are absent, coding can still be done without delaying the
generation of revenue
- Charge entry: services rendered need to be input on the
claim’s forms with minimal delay, within 24 hours of receipt
- Claims transmission: electronic claims should be sent
multiple times throughout the day and paper claims need to be sent daily
- Payment posting should include the processing of all
payments within 24 hours of receipt
- Denial management: promptly distributing for rework all
rejected/denied claims, as well as those that were underpayments
- Working accounts receivable: verifying claims were
received, checking on the status of claims (within two days of the date
that the claim should have been processed).
Aligning office processes to meet payer
requirements
The best way to
determine where revenue is being lost, excluding write-offs, is for the office
manager, billing manger or your billing service to generate a report indicating
what services result in a high volume of claim rejections or are denied. If you
outsource billing services and your office is not capable of generating current
claim status reports without help from the outsourced billing provider, there
is a lack of transparency and a new billing service needs to be used, as you
have limited control over the financial status of services the office has
provided to patients. Based on the reports, you might focus on high-value
services, lower-value services that have a high percentage of claims
rejected/denied or you might just start with addressing the insurance payer
that results in the most revenue being rejected/denied.
The office needs
to be proactive so they can meet or support payer requirements. You know where
medical necessity and clinical requirements can be found, but do the
physician/clinical staff have a template or checklist that will help them to
obtain and document that critical information? Within 48 hours of the
appointment being made, does the physician briefly look at the reason for visit
and indicate test, procedures, and services the patient will likely need? If
so, administrative staff can begin work on obtaining prior certification. Start
by maybe doing this with five established patients a day with a goal of doing
this for all patients.
Information in
this article provides a high-level look at how a medical practice can increase
its revenue. First, it takes someone to recognize the need for change, do 100%
eligibility checks every day, focus on meeting insurance payer requirements,
and finally use office processes that support these requirements.
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